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FG Alliance

FG Alliance connects high-potential crypto and Web3 projects with active global investors across multiple markets. Through strategic promotion, multilingual exposure, and targeted community campaigns, we help serious Web3 teams gain visibility, build trust, and accelerate sustainable growth.

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Client For:

Luma Protocol

Services:

Web3 Promotion & Investor Outreach

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Overview

Luma Protocol engaged FG Alliance to design and execute a strategic promotion and investor outreach campaign tailored for Web3 communities across global markets. The primary goal was to elevate the project's visibility, foster meaningful dialogue within targeted crypto communities, and attract qualified investors ahead of major ecosystem milestones.

To achieve this, FG Alliance deployed a structured promotional framework combining research-driven insights, high-engagement community activations, and multi-language outreach channels.

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Research & Strategy

Before developing campaign assets, our team performed an in-depth analysis of Luma Protocol's value proposition, target audience behaviors, and competitive landscape. This included:

  • Market Mapping: Identifying key regional communities and investor segments most likely to engage with Luma's vision.
  • Audience Profiling: Understanding conversation patterns, preferred channels, and sentiment within Web3 ecosystems.

Our research ensured that campaign messaging would be both resonant and relevant - driving engagement rather than generic impressions.

Execution & Community Activation

With strategy in place, FG Alliance executed a coordinated rollout across targeted groups:

  • Multilingual Campaigns: Tailored messaging for Korean, Japanese, Chinese, Persian, and English-speaking communities to maximize understanding and participation.
  • Targeted Engagement: Focused interactions within high-activity channels such as Telegram, Discord, and niche Web3 forums to stimulate organic discussions.
  • Investor Outreach: Connections to verified investor pools and strategic partners to highlight Luma Protocol's unique offerings.

Challenges

Audience Diversity
  • Challenge: Audience Diversity
  • Solution: Localized campaign content developed for each region to respect linguistic nuances and cultural expectations.
Engagement Quality
  • Challenge: Engagement Quality
  • Solution: Structured engagement checkpoints and personalized follow-ups to ensure discussions remained substantive and investor-focused.
Consistent Momentum
  • Challenge: Consistent Momentum
  • Solution: Phased content delivery - alternating announcements, AMAs, and milestone updates to sustain attention.

Results/Conclusion:

The Luma Protocol campaign delivered strong cross-market visibility, consistent community engagement, and meaningful investor interest. Through structured communication and targeted exposure, the project built sustained momentum beyond the initial campaign window and established a stronger foundation for future partnerships.

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